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The November installment of the Hobson & Holtz Report includes reports on these stories:

• A spoof airline fooled a lot of people. Experts say it had some good ideas.
• A look at some technological behaviors adopted during the pandemic but that are likely to outlast it.
• Twitter is the source of some remarkable PR pitch fails.
• Digital-only financial services startups are turning to influencers to help build their brands.
• Retailers and other brands are pressuring employees to become TikTok influencers for them.
• What happened when humans stopped managing social media content? (It wasn’t pretty.)
• Dan York’s Tech Report explores Twitter “Fleets,” Google search results and “page experience,” and Google’s new webinars and its partnership with PRX.

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Podcast: Play in new window | Download (Duration: 39:30 — 18.8MB) | Embed

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http://traffic.libsyn.com/fir/forimmed-140.mp3Podcast: Play in new window | Download (Duration: 39:30 — 18.8MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsAt the same moment that Apple’s WWDC event was sending out the latest goodness to the Apple faithful, Dan York was in his home studio sitting in as host while Shel Holtz was away… Continue Reading →

Podcast: Play in new window | Download (Duration: 42:22 — 20.2MB) | Embed

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http://traffic.libsyn.com/fir/forimmed-131.mp3Podcast: Play in new window | Download (Duration: 42:22 — 20.2MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsWith Shel away with a family matter, Dan York stepped in to host this week’s episode, with Gini Dietrich contributing a segment on crisis communications. Topics included: Snapchat launches a “Pokemon Go”-style augmented reality… Continue Reading →

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Terry Fallis and Donna Papacosta joined guest host Dan York for a lively discussion about podcasting – where it has been, where it is today and where it is going. Along the way they discussed Mary Meeker’s Internet Trends report, NPR’s new ad platform for podcasts, how and why to podcast out a novel – and thoughts about creating podcasts for clients.
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Chip Griffin and Jen Zingsheim Phillips join guest host Dan York for an episode that covered a call for independent audits of advertising metrics; a question of what metrics we need to care about; companies that are pulling ads from Google / YouTube because of their ads running on top of offensive videos; who determines what is offensive? Will Snapchat survive? What is the role of investigative journalism in the media? And what role did the Oxford Comma play in a Maine court case?
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