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About Dan York

Dan York focuses on explaining the changes going on all around us within communication technology and practices. In addition to producing FIR on Technology, Dan is a long-time contributor to The Hobson & Holtz Report. Full bio

album art: FIR on Technology

FIR On Technology 006 – Understanding Core Web Vitals, a new Google search ranking factor in May 2021

March 13, 2021 by Dan York 1 Comment

https://traffic.libsyn.com/fir/FIR-On-Tech-006-Core-Web-Vitals.mp3

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https://traffic.libsyn.com/fir/FIR-On-Tech-006-Core-Web-Vitals.mp3Podcast: Play in new window | Download (Duration: 32:31 — 33.5MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsIn May 2021, Google search rankings will start to include more user experience ranking factors – are your websites ready?  Using a set of metrics called ‘Core Web Vitals’, your web pages will now… Continue Reading →

Filed Under: FIR on Technology

FIR #201: Wow! Mom Air’s Big Launch

November 23, 2020 by Shel Holtz, Neville Hobson and Dan York Leave a Comment

https://traffic.libsyn.com/fir/forimmed-201.mp3

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The November installment of the Hobson & Holtz Report includes reports on these stories:

  • A spoof airline fooled a lot of people. Experts say it had some good ideas.
  • A look at some technological behaviors adopted during the pandemic but that are likely to outlast it.
  • Twitter is the source of some remarkable PR pitch fails.
  • Digital-only financial services startups are turning to influencers to help build their brands.
  • Retailers and other brands are pressuring employees to become TikTok influencers for them.
  • What happened when humans stopped managing social media content? (It wasn’t pretty.)
  • Dan York’s Tech Report explores Twitter “Fleets,” Google search results and “page experience,” and Google’s new webinars and its partnership with PRX.

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Filed Under: For Immediate Release

album art: FIR on Technology

FIR-on-Technology #005 – Understanding WordPress 5.5

September 29, 2020 by Dan York Leave a Comment

https://traffic.libsyn.com/fir/FIR-On-Tech-005-WordPress-5-5.mp3

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Did you know WordPress 5.5 can speed up your site? And that you can now edit images directly in a post or page? And that you may be able to get rid of multiple plugins? Whether you have installed WordPress 5.5 already, or have been holding off, if you are part of the 38% of the Web that uses WordPress, this episode is to help you as communicators know how to get the most out of this excellent new release.
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Filed Under: FIR on Technology

album art: Inside PR

Inside PR 542: Welcome Dan York

June 12, 2019 by Joe Thornley, Gini Dietrich, Martin Waxman and Dan York Leave a Comment

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Canada announces a Digital Charter. Our relationship with Google. And Dan York joins the Inside PR team.
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Filed Under: Inside PR Tagged With: Dan York, Digital Charter

FIR #140 – Internet Trends, IPv6, and mobile, mobile, mobile…

June 4, 2018 by Dan York Leave a Comment

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http://traffic.libsyn.com/fir/forimmed-140.mp3Podcast: Play in new window | Download (Duration: 39:30 — 18.8MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsAt the same moment that Apple’s WWDC event was sending out the latest goodness to the Apple faithful, Dan York was in his home studio sitting in as host while Shel Holtz was away… Continue Reading →

Filed Under: For Immediate Release

FIR #131: Snapchat’s Egg Hunt, Facebook Privacy, SpaceX Satellites… and a Smorgasbord of Segments

April 2, 2018 by Dan York Leave a Comment

http://traffic.libsyn.com/fir/forimmed-131.mp3

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http://traffic.libsyn.com/fir/forimmed-131.mp3Podcast: Play in new window | Download (Duration: 42:22 — 20.2MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsWith Shel away with a family matter, Dan York stepped in to host this week’s episode, with Gini Dietrich contributing a segment on crisis communications. Topics included: Snapchat launches a “Pokemon Go”-style augmented reality… Continue Reading →

Filed Under: For Immediate Release

FIR #110: Facebook’s Ever-changing Feed – You are NOT in Control

October 23, 2017 by Dan York Leave a Comment

https://traffic.libsyn.com/fir/forimmed-110.mp3

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With Shel away at a conference, Dan York served as host and brought in Joe Thornley and Sallie Goetsch for a lively discussion. Topics included Facebook’s latest change with an “Explore Feed” that seems to decrease Page visibility; a new report on fake news and misinformation – are there any answers?; blockchain ideas for WordPress; social media policies at the New York Times and Wall Street Journal; the BBC and AI; CNN gets permission to fly drones over crowds… and more…
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Filed Under: For Immediate Release Tagged With: blockchain

FIR #91: Revisiting The Power of Podcasting

June 12, 2017 by Dan York Leave a Comment

http://traffic.libsyn.com/fir/forimmed-91.mp3

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Terry Fallis and Donna Papacosta joined guest host Dan York for a lively discussion about podcasting – where it has been, where it is today and where it is going. Along the way they discussed Mary Meeker’s Internet Trends report, NPR’s new ad platform for podcasts, how and why to podcast out a novel – and thoughts about creating podcasts for clients.
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Filed Under: For Immediate Release

FIR #79: Ads, Algorithms, Rants, the Oxford Comma, and… who defines “offensive” content?

March 20, 2017 by Dan York Leave a Comment

http://traffic.libsyn.com/fir/forimmed-79.mp3

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Chip Griffin and Jen Zingsheim Phillips join guest host Dan York for an episode that covered a call for independent audits of advertising metrics; a question of what metrics we need to care about; companies that are pulling ads from Google / YouTube because of their ads running on top of offensive videos; who determines what is offensive? Will Snapchat survive? What is the role of investigative journalism in the media? And what role did the Oxford Comma play in a Maine court case?
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Filed Under: For Immediate Release

album art: FIR on Technology

#4: How To Make Your Website Mobile-Friendly

April 17, 2015 by Dan York Leave a Comment

http://traffic.libsyn.com/fir/FIR-On-Tech-004-Mobile-Friendly-Websites.mp3

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How do you make your website “mobile-friendly”? Given Google’s impending April 21, 2015, deadline to start using mobile-friendliness as a ranking factor for mobile search results, what can you do both in the short-term and in the longer-term to both provide the best experience for mobile users – and also retain your Google search result ranking?

In this fourth episode of “FIR On Technology” Dan York explains what you need to be thinking about with regard to “responsive design” of your website, outlines some of the resources Google offers to help, and explains several of the options you have to make your site mobile-friendly.
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Filed Under: FIR on Technology

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