For Immediate Release: Podcasts for Communicators
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Host Chuck Hester shares two LinkedIn announcements that typify its “you ask, we listen” approach, followed by a conversation with the founder of the Content Marketing Institute, Joe Pulizzi.
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This episode includes a discussion of LinkedIn’s acquisition of online learning company Lynda.com and how the purchase is part of LinkedIn content and learning strategy for its members. Bryan Kramer is our guest this episode. With over 300K social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.
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An in-depth conversation with guest co-host Chuck Hester about LinkedIn, LinkedIn’s acquisition of Lynda.com, how big brands have reacted to the SCOTUS same-sex marriage ruling (and whether other brands should consider following suit), how Apple won a PR victory with help from Taylor Swift, one of Hollywood’s biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, a top creative executive from the world of advertising proclaims the power of print.
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This episode I cover how LinkedIn makes their money and LinkedIn feature: Analytics for LinkedIn Publishers. My guest this week is Mark Browning, founder of TRIPInfo.com and an expert in travel marketing for more than 30 years.
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This episode includes a review of interesting features on LinkedIn, including a new LinkedIn Security section where you can get tips on how to protect your personal data on LinkedIn.
Also, I highlight the LinkedIn Education section – a great resource for alumni, employers and especial students looking for the right school.
We’ll also talk about LinkedIn Profile photos, and the need for a business headshot.
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