Podcast: Play in new window | Download (Duration: 20:10 — 16.7MB) | Embed

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Successful agencies consistently find ways to evolve their offerings. This requires increasing skills and knowledge for you and your team.
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Podcast: Play in new window | Download (Duration: 25:51 — 20.9MB) | Embed

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Podcast: Play in new window | Download (Duration: 20:30 — 16.6MB) | Embed

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Podcast: Play in new window | Download (Duration: 37:38 — 30.4MB) | Embed

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On this episode of the Agency Leadership Podcast, Chip and Gini discuss different agency pricing methodologies to help you determine which model or combination of models is the right fit for your business.
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Podcast: Play in new window | Download (Duration: 18:11 — 14.8MB) | Embed

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This week on the Agency Leadership Podcast, Chip and Gini discuss the drawbacks to pricing wars, and how you can extract fair value for your services as an agency. They go into the dangers of undervaluing what you provide solely to get new customers in the door, because not only will it hurt your bottom line, but it can have a negative impact on the industry as a whole.
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Podcast: Play in new window | Download (Duration: 19:29 — 15.8MB) | Embed

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This week on the Agency Leadership Podcast, Chip and Gini talk about how to make a living while doing something you love. It can be difficult to get to a place where you’re both happy with what you do, and also getting compensated well, but it’s far from impossible. They discuss their past experiences, both the good and the bad, and share what they have learned along the way.
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Podcast: Play in new window | Download (Duration: 21:32 — 17.5MB) | Embed

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On this episode of the Agency Leadership Podcast, Chip and Gini talk about business development, sales responsibilities, and the importance of defining the roles your team members play in contributing to the growth of the agency.
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Podcast: Play in new window | Download (Duration: 24:33 — 19.9MB) | Embed

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To be hired, you have to be known. Chip and Gini discuss how you can make sure that your targeted prospects know about and respect you and your team before they even become clients.

Getting noticed means figuring out where those prospects “live” and what media they consume. Then you must get creative about how you get your name and expertise in front of them.
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Podcast: Play in new window | Download (Duration: 16:44 — 13.6MB) | Embed

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Podcast: Play in new window | Download (Duration: 18:21 — 14.9MB) | Embed

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