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Regular listeners know that Chip and Gini aren’t fans of most agency RFP processes and believe that most of them should be avoided.
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In this episode, Chip and Gini share their thoughts on how to acquire your earliest clients.
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The communications world has been abuzz with discussion about the impact that AI-generated content may have on their roles.
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In this episode, the co-hosts discuss Gini’s recent article with 11 questions you should ask your clients so that you know how they work and how you can best engage with them.
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We all have companies and entrepreneurs that we look up to, but that doesn’t mean that we should aspire to be just like them.
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What should agencies advise clients with regard to Twitter today? It has obviously been a very turbulent couple of weeks since Elon Musk took over, but what does that mean for communicators?
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It’s great to have goals and objectives — both for your agency and for your team members. But many agency leaders don’t set and implement them correctly.
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As small agencies grow, individual team members usually begin to take on direct reports — often for the first time in their careers.
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Chip and Gini share some of their experiences in working internationally as an agency, including things that you should consider before you take the leap and the benefits of doing so.
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In this episode, Chip and Gini explore the real cause of the revenue roller-coaster and what agency owners can (and should) do about it.
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