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I have some depressing news for you. According to a survey by StrategyBox of more than 100 CEOs, more than half aren’t convinced their marketing teams are driving results. More than half! That means for every two of you listening to this, your clients or CEOs don’t think you’re doing your job. Heck, that probably means half of our clients don’t think we are, either.

The report goes on to say that 48% aren’t convinced their teams know how to measure their performance against company goals and 49% say teams are unsure which channels are working best—or how to compare those results with their competitors. 

That’s depressing. But this 2021, you all. That means there is no excuse for this. We have the tools, we have the technology, and we have the know-how to be able to demonstrate results. 

On this week’s episode, we’re going to talk more about what those surveyed had to say—and what you can do about it to make sure you’re of the half whose clients or CEO thinks you walk on water.

Resources Included

• StrategyBox
• The New Normal: 2021 Marketing Benchmark Report
• Spin Sucks Community

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio