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It might seem obvious that people want to do business with someone they like and trust. But yet so many organizations lack a true influencer to represent them. On this episode host Glenn Gaudet works through this topic with Josh Steimle. Josh knows the importance having a face that your audience can relate to representing your brand. He is an author, speaker, entrepreneur, and executive coach. He has written over 300 articles for publications like Fortune, Time, Forbes, and Entrepreneur, and is the author of the book Chief Marketing Officers at Work. He is also the founder of MWI, a digital marketing firm and the founder of Influencer Inc, a publishing, training, and events company that turns executives into thought leaders. Together Glenn and Josh dive into the topic of influencers and creating authentic relationships with your audience particularly on LinkedIn.

What You’ll Learn About:

How title or no title we are ALL executives in some way
Why people want to do business with businesses that have a face
How you select who should be the influencer for your company, from inside or outside of your company
Why you might want to start sharing video on LinkedIn
How doing low production value videos and being authentic can build trust with your audience
What magic words you are wanting your audience to say about you or your brand
How often you should be sharing/posting content on LinkedIn and the best type of content
Why you need to engage your audience in a conversation
How to start figuring out your personal brand and why it’s important when starting to create content that will produce ROI for you

To connect with Josh go to joshsteimle.com