This week on AMPUP Your Digital Marketing we are brining you another of our favorites from the vault. In this archive episode host Glenn Gaudet sits downs with Jerod Morris. Jerod is a professional podcaster and email newsletter author. Since 2011 he has published over 1,000 podcast episodes on a wide range of topics including podcasting, content marketing, digital entrepreneurship and more. Prior to becoming a full-time podcaster Jerod was VP of Marketing at Copyblogger Media and Rainmaker Digital. Glenn and Jerod explore the various social media channels and the impact your chosen content has on the success of your strategy within each platform.
What You’ll Learn About:
- When you need to start thinking like your audience and how to get to know them better
- How your content is a conversation with your customers
- Why not to underestimate the usefulness of your content
- How to find your ideal customer
- Why podcasting is a powerful medium people often overlook
- How to use infographics and repurpose your content