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On this episode of AMPUP Your Digital Marketing host Glenn Gaudet is joined by Brooke Sellas Brooke is the founder of B Squared Media, a boutique “done for you” social media management and advertising agency. Brooke and Glenn discuss the tactical or “unsexy” side of digital marketing. They look at a variety of factors that with just a little tweak or adjustment could be a big game changer when it comes to your digital marketing strategy.

What You’ll Learn About:

What has changed in the digital marketing agency and had the biggest impact on the industry
What triggers a company to look for outside help with their marketing efforts, particularly social
How B Squared Media looks at content and sourcing it for their clients
Why you have to educate their clients when it comes to the various types of content and what content works on which platforms
How to wrap your engagement strategy around the content you are posting and strategy you are implementing
What ROC is and why you should use it as a measurement vs. ROI
Why you should document everything to help scale your efforts

To connect with Brooke visit bsquared.media or via Twitter at @brookesellas