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On this episode of AMPUP Your Digital Marketing host Glenn Gaudet is joined by Brooke Sellas Brooke is the founder of B Squared Media, a boutique “done for you” social media management and advertising agency. Brooke and Glenn discuss the tactical or “unsexy” side of digital marketing. They look at a variety of factors that with just a little tweak or adjustment could be a big game changer when it comes to your digital marketing strategy.
What You’ll Learn About:
- What has changed in the digital marketing agency and had the biggest impact on the industry
- What triggers a company to look for outside help with their marketing efforts, particularly social
- How B Squared Media looks at content and sourcing it for their clients
- Why you have to educate their clients when it comes to the various types of content and what content works on which platforms
- How to wrap your engagement strategy around the content you are posting and strategy you are implementing
- What ROC is and why you should use it as a measurement vs. ROI
- Why you should document everything to help scale your efforts
To connect with Brooke visit bsquared.media or via Twitter at @brookesellas
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