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You are here: Home / AMP Up Your Digital Marketing / AMPUP #80: Brooke Sellas on the Unsexy Side of Digital Marketing

AMPUP #80: Brooke Sellas on the Unsexy Side of Digital Marketing

July 24, 2018 by Michelle Brammer Leave a Comment

https://content.blubrry.com/ampup/AMPUP_BrookeSellas_v1.mp3

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On this episode of AMPUP Your Digital Marketing host Glenn Gaudet is joined by Brooke Sellas Brooke is the founder of B Squared Media, a boutique “done for you” social media management and advertising agency.  Brooke and Glenn discuss the tactical or “unsexy” side of digital marketing.  They look at a variety of factors that with just a little tweak or adjustment could be a big game changer when it comes to your digital marketing strategy.

What You’ll Learn About:

  • What has changed in the digital marketing agency and had the biggest impact on the industry
  • What triggers a company to look for outside help with their marketing efforts, particularly social
  • How B Squared Media looks at content and sourcing it for their clients
  • Why you have to educate their clients when it comes to the various types of content and what content works on which platforms
  • How to wrap your engagement strategy around the content you are posting and strategy you are implementing
  • What ROC is and why you should use it as a measurement vs. ROI
  • Why you should document everything to help scale your efforts

 

To connect with Brooke visit bsquared.media or via Twitter at @brookesellas

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About Michelle Brammer

Filed Under: AMP Up Your Digital Marketing

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