This week on AMPUP Your Digital Marketing we’re pulling an episode from the vault. In this archive episode host Glenn Gaudet chats with Matt Heinz. Matt is the founder of Heinz Marketing, a Seattle based marketing agency focused on sales acceleration. Heinz helps his clients achieve sustained sales success by growing revenue from existing customers and cost effectively identifying and winning new customers. In their discussion Glenn and Matt focus on the need for an integrated sales and marketing approach via social media to increase sales and velocity.
What You’ll Learn About:
- How to understand your audience and what they care about
- Why you need to make social media a regular habit for your sales team
- How to help your sales team with their social media efforts
- Why you should always reuse and repurpose content
- What tools to use to help you repurpose your content effectively
To connect with Matt visit his blog, heinzmarketing.com/blog, or visit him on Twitter @HeinzMarketing