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There is a revolution happening in how companies can and should handle people’s personal information. Particularly when it comes to digital marketing. With the new General Data Protection Regulation coming into effect in Europe the effects are being felt globally. To discuss this topic Jason Sibley, CEO and head of Campaign Strategy at Creation Agency joins host Glenn Gaudet. Together Jason and Glenn have a candid conversation about the far-reaching effects of the GDPR, both positive and negative, and what you should know in order to be prepared for how it will impact your marketing efforts.

What You’ll Learn About:

How marketers feel about the new GDPR guidelines and changes
How the GDPR is being handled in the UK from Jason’s perspective
What people are doing wrong when using the new GDPR guidelines
Cookies, IP addresses, and what qualifies as personal identifiable information
How the ripple effect of the GDPR is affecting technology companies and marketers and the tech they use
What the different ways of processing someone’s data are under the new GDPR guidelines
Why as a marketer you shouldn’t use email as the first touch
Should you be running a legitimate interest assessment before starting your marketing campaigns
How to handle the changes without fear and handle it like a new opportunity to improve your marketing efforts

To connect with Jason on LinkedInor on twitter @jasoncreation or go to www.creationagency.com