This week on AMPUP Your Digital Marketing we return to our series on podcasting with an interview featuring Ben Roberts. Ben is the host of The Marketing Buzzword Podcast and head of marketing at Talkative. Ben is a man of the people and for the people. He firmly believes in the power of human marketing and customer centricity. He is keen to make those human connections because that is the lifeblood of any business. Glenn connects one on one with Ben in this episode as they discuss how podcasts can add to the human element of marketing rather than detract from it.
What You’ll Learn About:
- Why the human element of marketing is crucial and you can’t ignore it or focus solely on automation
- How podcasts play a role in humanizing marketing
- What you have to do to get started podcasting which is the hardest part
- How a company can keep the human element if the company chooses to get into podcasting
- Why you have to let a podcaster put their personal stamp on the show even when its company branded
- How to find the right guests for your podcast