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On this episode of AMPUP Your Digital Marketing we chat with ‘the queen of Facebook,’ Mari Smith. She is one of the world’s foremost experts on Facebook marketing. She is a Forbes perennial Top Social Media Power Influencer, and author of The New Relationship Marketing. Given the speed at which the digital marketing landscape is changing, particularly Facebook, it’s a wonder anyone can keep up. Mari makes it look easy and she shares her know how for digital marketing via Facebook done right in this week’s episode.
What You’ll Learn About:
- Why content and engagement on Facebook are important for brands
- How the landscape of Facebook is gearing more towards meaningful connection and less ads
- What the right type of content is and when to publish it
- Why you should wean yourself off the boost button on Facebook and use the ads manager instead
- How a Facebook group can expand your brand reach
- The three steps of social media marketing: content, connect, conversion
- Why you need to be using What’s App for business
- When to leverage Facebook Live vs. static video
Connect with Kathleen at marismith.com, facebook.com/marismith or twitter @marismith or m.me/marismith (facebook messenger)
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