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On this episode of AMPUP Your Digital Marketing we continue our series that explores the benefits of marketing via podcasting with Kathleen booth. Kathleen is the Vice President of Marketing at IMPACT and host of the podcast InBound Success where she explores what the most successful inbound marketers do to get results. InBound Success isn’t Kathleen’s first podcast but since launching it she has discovered the power of a niche podcast in generating leads, engaging with an audience and building community.

Takeaways:

Building community with other practicing marketers
Approach it through your own self-interest and keeping the podcast organic
Casual and informal is what people respond the most to
What are your goals – lead gen and audience engagement are things she is seeing as a return on investment for having a podcast
Podcasting shouldn’t be done in isolation and should be part of a larger strategy
Go niche – don’t be too broad or too general; you need to focus on the specifics
Define YOUR measure of success

Connect with Kathleen at impactbnd.com, or on twitter @workmommywork