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On this episode of AMPUP Your Digital Marketing, we sit down with Mario Martinez Jr. , CEO and Founder of Vengreso and host of the podcast Selling with Social. Mario teaches marketers, sales leaders, reps, and business owners how to grow company revenues, develop an engaging personal brand and attract today’s modern buyer using social networks.  In this discussion, Mario explains why sales and marketing teams need to join forces.  Plus, he reveals a startling revelation about the impending death of social selling.

Takeaways:

Takeaways:

• Sales and marketing need to become better aligned.  Salespeople should think like a marketer but sell like a salesperson.
  • “The modern buyer requires a modern seller.”  Marketers can teach salespeople what the thought process and breakdown of a modern buyer is.
• Marketing can help salespeople engage with buyers and clients the way that they want to be engaged with.

• Marketers should figure out how to be held accountable for producing leads that can be quantified. Speak the language of the sales team by saying “here is our quota.”

• The term ‘Social Selling’ will be dead in 2 years. It will just be selling.  Really it is better described as digital selling.  Utilizing platforms that people want to engage with and focusing on engaging the way you buyer wants.  Omni-platform technique.

• This can only be done if you track HOW your buyer is engaging with you and what platform they are using.

No matter who you are the number one thing that you need to do in digital marketing is leverage video.

Connect with Mario at Vengreso.com, on Twitter @M_3jr or on LinkedIn

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio