AMPlify

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When it comes to marketing your brand across cultural boundaries the road can be a bumpy one.  Chelsea Frischknecht, social media and influencer relations specialist with Tricentis, an international B2B software testing company, has successfully designed and launched a corporate social media strategy and a global employee advocacy program.  Daunted at first by the expectation from within the company of automated social media, Chelsea developed a program that has boosted not only the Tricentis brand but the personal brands of its employees as well.  Here more about her experience, struggles and triumphs on this week’s episode of AMPlify.
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https://content.blubrry.com/amplifyemployees/AMPlify_Episode18_ScottBardell_v1.mp3Podcast: Play in new window | Download (Duration: 22:36 — 31.0MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsScott Bardell has been a consistent innovator in the public relations and marketing space.  As the President and Found of Idea Grove he helps his clients reach media and buyers by pushing the envelope… Continue Reading →

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Do your employees know where to easily find your corporate social media policy and general posting guidelines?  In this speech from the 2017 AMPlify event Jamie Laliberte Whalen, Sr. Manager of Content & Social Media at Mimecast, shares how you can make a social go card of your own, how to empower your company to empower themselves and how to make social fit at every level and department in your company.
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http://content.blubrry.com/amplifyemployees/AMPlify_Episode16_Gaetano.mp3Podcast: Play in new window | Download (Duration: 30:15 — 48.5MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsDoes your content stand out in a crowd?  Or is it lost in a sea of sameness despite implementing an employee advocacy program.  It isn’t enough to put the content out there in the… Continue Reading →

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Despite the fact that social media and digital become more and more prevalent each and every day the opposite of that is true in that countries around the world are tightening their spam and data privacy laws to protect the very people you are trying to reach.  So, it is becoming increasing important that companies have a keen understanding of what marketing activities are compliant and non-compliant so that your marketing efforts don’t get way laid right when they are picking up speed.  Sally-Anne Kaminski, Manager, global social media strategy at Zebra Technologies, has been on the front lines of dealing with this topic.  In this episode, she shares tales from the battlefield on what it takes to gain approval and launch an advocacy program that is dealing with the privacy issue daily.
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Employee advocacy is on the rise.  But what does that mean for companies like yours and how will it transform the way you work?  On this week’s episode, Jen McClure, one of the original authorities on digital and social media and CEO of JEM Consulting & Advisory Services, shares insights on the factors that affect the growth of employee advocacy and engagement.  Plus, she gives her advice about what it takes to make employee advocacy a core business initiative and get everyone in your company on the same page.
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So you have an employee advocacy program.  Your people are fully engaged and active and they are driving loads of traffic to your social sites, your website and more.  What next?  What do you do with that traffic so that it has a value-add beyond brand awareness.  You need to create leads.  Listen as Jason Sibley, CEO and Head of Campaign Strategy at Creation Agency shares five of his top tools to turn traffic into leads.
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Starting an employee advocacy program is one thing. Keeping your employees engaged and sharing is another. On this episode of AMPlify, host Glenn Guadet chats with Kelly Shelton, Vice President of Marketing at Boostability. For Kelly and the Boostability team, employee advocacy was a no brainer but that doesn’t mean it came easily. They have put a lot of hard work and time into delivering valuable content and guidance to their employees that not only raises awareness of the brand but also gives something back to the employees. In his interview, Kelly shares the Boostability secrets to converting your employees into active members of your program and he discusses how to make sure everyone reaps the rewards.
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Brand engagement and employee advocacy shouldn’t be limited to one area.  If you have customers around the world, your advocacy frequency signal should reach them.  Julie Hayes, Sr. Brand Communications Manager at Autodesk shares how they scaled their program to reach advocates in 37 countries and 11 languages.  Her hard-earned lessons could be the key to unlocking going global with your employee advocacy efforts.
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Events can be a big boost for brands.  There are a number of ways that you can use social media before, during and after an event to generate leads and awareness for your organization no matter if you are the host or just an attendee.  Daniella Peting, Social Media Manager at Motorola Solutions. covers nine ways to get more from events using social media and how employees can be a part of harnessing that power to gain more social influence for your brand.
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