FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives

AMPlify

The Employee Advocacy and Engagement Podcast with Glenn Gaudet

AMPlify #19: Overcoming Cultural Boundaries with Employee Advocacy

March 9, 2018 by Michelle Brammer Leave a Comment

https://content.blubrry.com/amplifyemployees/AMPlify_Episode19_ChelseaFrischknecht_v2.mp3

Podcast: Play in new window | Download (Duration: 24:45 — 34.0MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

When it comes to marketing your brand across cultural boundaries the road can be a bumpy one.  Chelsea Frischknecht, social media and influencer relations specialist with Tricentis, an international B2B software testing company, has successfully designed and launched a corporate social media strategy and a global employee advocacy program.  Daunted at first by the expectation from within the company of automated social media, Chelsea developed a program that has boosted not only the Tricentis brand but the personal brands of its employees as well.  Here more about her experience, struggles and triumphs on this week’s episode of AMPlify.
Continue Reading →

Filed Under: AMPlify

AMPlify #18: Relationships, Story and Engagement

February 23, 2018 by Michelle Brammer Leave a Comment

https://content.blubrry.com/amplifyemployees/AMPlify_Episode18_ScottBardell_v1.mp3

Podcast: Play in new window | Download (Duration: 22:36 — 31.0MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

https://content.blubrry.com/amplifyemployees/AMPlify_Episode18_ScottBardell_v1.mp3Podcast: Play in new window | Download (Duration: 22:36 — 31.0MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsScott Bardell has been a consistent innovator in the public relations and marketing space.  As the President and Found of Idea Grove he helps his clients reach media and buyers by pushing the envelope… Continue Reading →

Filed Under: AMPlify

AMPlify #17: Empower Your Internal Advocates with a Social on the Go Card

February 6, 2018 by Michelle Brammer Leave a Comment

https://content.blubrry.com/amplifyemployees/AMPlify_Episode17_JamieWhalen_v3.mp3

Podcast: Play in new window | Download (Duration: 32:08 — 44.1MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

Do your employees know where to easily find your corporate social media policy and general posting guidelines?  In this speech from the 2017 AMPlify event Jamie Laliberte Whalen, Sr. Manager of Content & Social Media at Mimecast, shares how you can make a social go card of your own, how to empower your company to empower themselves and how to make social fit at every level and department in your company.
Continue Reading →

Filed Under: AMPlify

AMPlify #16: What it Takes to Cut Through the Noise So You Get Heard

January 25, 2018 by Michelle Brammer Leave a Comment

http://content.blubrry.com/amplifyemployees/AMPlify_Episode16_Gaetano.mp3

Podcast: Play in new window | Download (Duration: 30:15 — 48.5MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

http://content.blubrry.com/amplifyemployees/AMPlify_Episode16_Gaetano.mp3Podcast: Play in new window | Download (Duration: 30:15 — 48.5MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsDoes your content stand out in a crowd?  Or is it lost in a sea of sameness despite implementing an employee advocacy program.  It isn’t enough to put the content out there in the… Continue Reading →

Filed Under: AMPlify

AMPlify #15: Employee Advocacy in a Privacy Driven World

January 25, 2018 by Michelle Brammer Leave a Comment

https://content.blubrry.com/amplifyemployees/AMPlify_Episode15_SallyAnneKaminski.mp3

Podcast: Play in new window | Download (Duration: 28:42 — 46.0MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

Despite the fact that social media and digital become more and more prevalent each and every day the opposite of that is true in that countries around the world are tightening their spam and data privacy laws to protect the very people you are trying to reach.  So, it is becoming increasing important that companies have a keen understanding of what marketing activities are compliant and non-compliant so that your marketing efforts don’t get way laid right when they are picking up speed.  Sally-Anne Kaminski, Manager, global social media strategy at Zebra Technologies, has been on the front lines of dealing with this topic.  In this episode, she shares tales from the battlefield on what it takes to gain approval and launch an advocacy program that is dealing with the privacy issue daily.
Continue Reading →

Filed Under: AMPlify

AMPlify #14: The ‘Why’ Behind Employee Advocacy’s Rapid Growth

December 24, 2017 by Shel Holtz Leave a Comment

https://media.blubrry.com/amplifyemployees/b/content.blubrry.com/amplifyemployees/AMPlify_Episode14_JenMcClure.mp3

Podcast: Play in new window | Download (Duration: 27:25 — 43.9MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

Employee advocacy is on the rise.  But what does that mean for companies like yours and how will it transform the way you work?  On this week’s episode, Jen McClure, one of the original authorities on digital and social media and CEO of JEM Consulting & Advisory Services, shares insights on the factors that affect the growth of employee advocacy and engagement.  Plus, she gives her advice about what it takes to make employee advocacy a core business initiative and get everyone in your company on the same page.
Continue Reading →

Filed Under: AMPlify

AMPlify #13: 5 Tools to Turn Traffic into Leads

December 22, 2017 by Shel Holtz Leave a Comment

https://media.blubrry.com/amplifyemployees/b/content.blubrry.com/amplifyemployees/AMPlify_Episode13JasonSibley_v3.mp3

Podcast: Play in new window | Download (Duration: 35:24 — 56.7MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

So you have an employee advocacy program.  Your people are fully engaged and active and they are driving loads of traffic to your social sites, your website and more.  What next?  What do you do with that traffic so that it has a value-add beyond brand awareness.  You need to create leads.  Listen as Jason Sibley, CEO and Head of Campaign Strategy at Creation Agency shares five of his top tools to turn traffic into leads.
Continue Reading →

Filed Under: AMPlify

AMPlify #12: Why You Need to Gamify Your Employee Engagement

December 20, 2017 by Shel Holtz Leave a Comment

https://media.blubrry.com/amplifyemployees/b/content.blubrry.com/amplifyemployees/AMPlify_Episode12.mp3

Podcast: Play in new window | Download (Duration: 22:56 — 36.8MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

Starting an employee advocacy program is one thing. Keeping your employees engaged and sharing is another. On this episode of AMPlify, host Glenn Guadet chats with Kelly Shelton, Vice President of Marketing at Boostability. For Kelly and the Boostability team, employee advocacy was a no brainer but that doesn’t mean it came easily. They have put a lot of hard work and time into delivering valuable content and guidance to their employees that not only raises awareness of the brand but also gives something back to the employees. In his interview, Kelly shares the Boostability secrets to converting your employees into active members of your program and he discusses how to make sure everyone reaps the rewards.
Continue Reading →

Filed Under: AMPlify

AMPlify #11: Going Global with Employee Advocacy

December 19, 2017 by Shel Holtz Leave a Comment

https://media.blubrry.com/amplifyemployees/b/content.blubrry.com/amplifyemployees/AMPlify_Episode11_v1withAd.mp3

Podcast: Play in new window | Download (Duration: 30:41 — 42.1MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

Brand engagement and employee advocacy shouldn’t be limited to one area.  If you have customers around the world, your advocacy frequency signal should reach them.  Julie Hayes, Sr. Brand Communications Manager at Autodesk shares how they scaled their program to reach advocates in 37 countries and 11 languages.  Her hard-earned lessons could be the key to unlocking going global with your employee advocacy efforts.
Continue Reading →

Filed Under: AMPlify

AMPlify #10: Nine Ways to Get More from Events with Social Media

October 2, 2017 by Glenn Gaudet Leave a Comment

https://media.blubrry.com/amplifyemployees/b/content.blubrry.com/amplifyemployees/AMPlify_Episode9_v2.mp3

Podcast: Play in new window | Download (Duration: 23:20 — 32.1MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

Events can be a big boost for brands.  There are a number of ways that you can use social media before, during and after an event to generate leads and awareness for your organization no matter if you are the host or just an attendee.  Daniella Peting, Social Media Manager at Motorola Solutions. covers nine ways to get more from events using social media and how employees can be a part of harnessing that power to gain more social influence for your brand.
Continue Reading →

Filed Under: AMPlify

  • 1
  • 2
  • Next Page »

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.