FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / AMPlify / AMPlify #9: Finding Your Employees’ Voice

AMPlify #9: Finding Your Employees’ Voice

September 5, 2017 by Glenn Gaudet Leave a Comment

https://media.blubrry.com/amplifyemployees/b/content.blubrry.com/amplifyemployees/AMPlify_Episode8v2.mp3

Podcast: Play in new window | Download (Duration: 29:03 — 26.6MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

Social media is a powerful tool but you need to make sure that your content strategy on those platforms aligns with the brand’s goals, in each and every post.  Employees have a great capacity to reinforce a brand’s core message and personality but only if they are properly prepared. Douglas Spencer President of Spencer Brenneman joined us for the AMPlify conference to discuss how to find the right voice for your employees.

Takeaways:

  • How to find your brand’s voice.  All of the below will influence your voice.
    • Start with identifying your brand’s tone of voice.  Voice is that by which people identify you and your brand.  The tone can be subtle but it is always there.  Your brand’s voice can be seen in marketing, employee communications, signage and of course social media. You need to identify your tone of voice first because inconsistency is the number one enemy of a strong brand.  Your voice must be consistent across all platforms.
    • Next, ask why.  Your brand has to exist for some reason other than making money.  Find that reason and that is your why.
    • Identify what makes you different from the competition.
    • Look at you the personality attributes of your brand and its leadership.
  • Now when you take that voice (identified via the above traits) to your employees you need to create some guardrails as to what they can say, how they can say it etc.   You don’t want to hem them in too much, but give them something to work from so they make decisions that align with your brand and voice.
  • Be sure you are showing and telling out in social media the same way you would your employees to be.  Lead by example.
  • Provide training for your team.  Explain the importance of them engaging and sharing the brand.  Show them before and after examples and demonstrate how competitors do it.

Connect with Douglas on Twitter @DouglasWSpencer or on LinkedIn.

Watch the video of Douglas’s session here. 

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • AMPlify #8: When Your Employee Advocates Aren’t Employees
  • AMPlify#3: Subject Matter Experts as Brand Advocates
  • AMPlify #11: Going Global with Employee Advocacy

About Glenn Gaudet

Glenn Gaudet, host of AMP Up Your Social Media, brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 Billion in sales. Full bio

Filed Under: AMPlify

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.