Live from the AMPlify Conference stage, Ryan Murphy, PR, Editorial and Social Media Manager for Carbon Black pulls back the curtain on the effect a CEO’s participation can have on your employee advocacy program and how you can bottle it to amplify your organization’s voice. He shares 5 things he does regularly and consistently through employee advocacy practices and by involving his CEO and other executives. Ryan is a digital media guru with a passion for good storytelling on all platforms.
- Use rapid response hash tagging. This requires you as the leader for employee advocacy to stay on top of trending topics daily. But it is a great pathway for getting your brand out there when the timing is right.
- Journalist influencing or more simply put relationship building. Through advocates efforts your goal should be to get journalists to see what your CEO puts out there as a value add but also increase the visibility for the journalist.
- Practice daily engagement. Capitalize on the goings on of day to day life to drive people to you and your website.
- Ensure your subject matter experts are consistent and on target with their content.
Don’t focus on just taking a piece of the market that is out there through engagement. Utilize these tools from Ryan to make sure your organization is dominating the field. And remember that your CEO can be a valuable tool for starting a conversation that your advocates can then jump on board.
Connect with Ryan on Twitter @rmurphydigital or on LinkedIn