FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / AMPlify / AMPlify #13: 5 Tools to Turn Traffic into Leads

AMPlify #13: 5 Tools to Turn Traffic into Leads

December 22, 2017 by Shel Holtz Leave a Comment

https://media.blubrry.com/amplifyemployees/b/content.blubrry.com/amplifyemployees/AMPlify_Episode13JasonSibley_v3.mp3

Podcast: Play in new window | Download (Duration: 35:24 — 56.7MB) | Embed

Subscribe: Google Podcasts | Email | RSS | Subscription Options

So you have an employee advocacy program.  Your people are fully engaged and active and they are driving loads of traffic to your social sites, your website and more.  What next?  What do you do with that traffic so that it has a value-add beyond brand awareness.  You need to create leads.  Listen as Jason Sibley, CEO and Head of Campaign Strategy at Creation Agency shares five of his top tools to turn traffic into leads.

Takeaways:

  • What can you do to help create conversion without turning off your audience?
  •  First tool is to understand your customer by using social research.  Know the customer where you are interacting with the customer.  What do your customers care about?  Identify the behaviors of your customer to help guide your efforts.
  •  Second, convert those customers with content.
    •  Important to make sure that the content you share is valuable to them.
  • Third, get leads from reads.  Grab them while they are learning.  Don’t barrage them, let them absorb some of the content, even if the content isn’t yours, then grab them during that process with a little pop up or similar tool.  Ask them the reader/potential customer for their email to get more great content along the same lines as what they are already learning.
  • Fourth is what he calls invisible remarketing win back…without them ever needing to visit your website.
  •  Fifth is nurture, nurture, nurture even after they become a customer.  You need to follow up and keep developing that relationship with the lead even after you have hooked them.

Connect with Jason on Twitter @jasoncreation or on LinkedIn

 

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • AMPlify#3: Subject Matter Experts as Brand Advocates
  • AMPlify #18: Relationships, Story and Engagement
  • AMPlify #2: A Targeted Employee Activation Model

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

Filed Under: AMPlify

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.