On this episode Glenn Gaudet is joined by Taryn Gwinner, Demand Generation and Field Marketing Manager at Centrica Business Solutions. Before that Taryn was involved with software technology companies with handling different areas of the marketing funnel. Taryn will also be speaking at AMPlify Employee Advocacy and Engagement Conference in Boston, June 11-12.
In this podcast you will learn about:
- What is gating content and when to do it
- Educating your audience at the top of the funnel
- What to do with a name once you get it
- Why to provide value behind the gate
- Knowing your goals will inform decision on what to gate