On the latest episode, Glenn Gaudet is joined by Kendall Hershey, Digital Marketing Manager at NETSCOUT. Kendall is a self-proclaimed social media nerd that uses her inquisitive nature to help craft compelling digital marketing strategies. Kendall will also be speaking at the AMPlify event June 11-12 in Boston.
In this podcast you will learn about:
- How to launch an employee advocacy program
- Getting executive buy-in to the program
- Capitalizing on social media as it relates to SEO
- Focusing on the quality of social media engagement
- How to sustain an employee advocacy program