Podcast: Play in new window | Download (Duration: 21:05 — 21.9MB) | Embed

Subscribe: Google Podcasts | Email | RSS

On the latest episode, Glenn Gaudet is joined by Benoit Lamy, Head of Scoop.It. Benoit is well known internationally for content marketing strategy and sales in the internet industry. Scoop.It was founded in 2011 as a content curation service that has since published content for nearly 4 million users. Before being promoted to Head of Scoop.It, Benoit was in charge of European sales for five years. Benoit is an entrepreneur who founded ExpertPlug in 2011 and also spent time as SAP FI Consultant for IBM Global Services.

In this podcast you will learn about:

How to face challenges of creating content for content marketing
Identifying and organizing that content
How to add credibility with content curation
Transforming your organization into thought leaders on social networks
The importance of integration and discovery once content is created
Why it’s important to have a full understanding of your brand and content environment

Connect with Benoit on LinkedIn or via email at blamy@scoop.it.