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On the latest episode, Glenn Gaudet is joined by Jesse Sumrak, Social Media Manager at Twilio SendGrid. The company’s employee advocacy has grown 400-percent in less than two years since Jesse took over the program. Jesse also started a fitness website and is a self-described post-apocalyptic fitness-training ultramarathon runner.
In this podcast you will learn about:
● How to improve employee advocacy
● What makes employees want to share social messages
● Why a healthy company culture is so important for growing employee advocacy
● Challenges in implementing an employee advocacy program
● Empowering employees and setting expectations
● Utilizing influencer and customer communities
● Why everything is amplified with employee advocacy
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