AMP UP #102: Jon MacDonald on Conversion Optimization

July 16, 2019 by Brian Peacock Leave a Comment

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On this episode Glenn Gaudet is joined by Jon MacDonald, Founder and CEO of The Good. Jon’s firm focuses on conversion rate optimization. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Easton, The Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.

In this podcast you will learn about:

Converting site traffic into customers
The importance of metrics like Return on Ad Spend (ROAS)
Keeping tabs on bounce rate and shopping cart abandonment
Understanding who your customer is and why they are visiting your site
Helping the customer understand how you are solving their need
Why it’s hard to read the label from inside the jar

Connect with Jon via email at jon [at] thegood.com

About Brian Peacock

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