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On this episode Glenn Gaudet is joined by Jon MacDonald, Founder and CEO of The Good. Jon’s firm focuses on conversion rate optimization. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Easton, The Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.
In this podcast you will learn about:
- Converting site traffic into customers
- The importance of metrics like Return on Ad Spend (ROAS)
- Keeping tabs on bounce rate and shopping cart abandonment
- Understanding who your customer is and why they are visiting your site
- Helping the customer understand how you are solving their need
- Why it’s hard to read the label from inside the jar
Connect with Jon via email at jon [at] thegood.com
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