FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / AMP Up Your Digital Marketing / AMP Up #63: Global Social Media Marketing with Piyush Prem
AMP Up Your Social Media Album Art

AMP Up #63: Global Social Media Marketing with Piyush Prem

February 2, 2017 by Glenn Gaudet Leave a Comment

https://traffic.libsyn.com/fir/fir-ampup-63.mp3

Podcast: Play in new window | Download (Duration: 22:48 — 21.1MB) | Embed

Subscribe: Google Podcasts | Email | RSS

Piyush Prem is a Senior Specialist on the Social Media Team at Informatica, a data management solutions company based out of India. He, and his company, are a customer of GaggleAMP. Piyush handles issues related to B2B sales through social media, PR through social media, and employee advocacy. He began his career as a market researcher working in traditional marketing but quickly realized the importance of social media in the business world. Piyush recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the power of social media and a company’s transition to using social media in various regions of the world.

To be successful in the business world, companies need to have a social media presence that is customized based on region and channel.

Social media marketing is becoming increasingly utilized thanks to increased personal use at alarming rates, especially by the newest generation which seems to have been born into social media. A misconception exists that this new generation understands marketing just because they understand social media from a personal aspect. Fact is, social media marketers need to have a clear understanding of marketing practices to utilize social media successfully for brand development.

For someone that is keen on what is happening in the market and is also proficient in social media, then that person would understand the power that exists with utilizing social media.  They would be able to address a well-defined target audience, know how to place a product in social media, and understand the best way to apply marketing resources on social media.

As a company establishes their social media presence, they must accept that there is a broad range of experience with social media from none to expert. They need to recognize this is true for both employees and consumers. Ultimately, change is difficult for seasoned marketing executives that are well trained in traditional marketing. The real-time feedback can be overwhelming to those that are brand new to social media marketing. But once marketers get the hang of social media, they easily recognize the strength behind social media as it impacts and drives a company’s success.

Building a social media presence begins with recognizing that a company must show customers that they are listening to customers’ immediate needs through engagement on social media. Otherwise, it will be a loss to the company because the customers will turn to a product from a company that engages with them on social media.

Marketing is no longer about selling; Rather, it is about engagement with the customer base about the products.  Social media allows a person to share their expertise with a larger audience while still sitting at their own desk. This help to increase both a company’s brand and their employee’s own brand value in the market space.  It is marketing for the product and for the employees as thought leaders.

This exists at a global level with varying regionalized issues.  Of key importance is the acknowledgement of two aspects in terms of communication barriers: language and culture.

To overcome these barriers, you cannot rely on your corporate social media team that is based in one location with one culture and language.  You need people on the strategy team that are from the region in question to ensure that the created marketing campaigns understand local limitations of language and cultural differentiation.

Local team members keep the corporate marketing team up to day with local activities, festivals, and events so that the marketers know just how to engage the local target audience.  This allows the social media influences to be much more effective with greater visibility for the product, even if not for the marketing team.

When you enter a region, you need to start with a clean slate for that region.  Begin with learning about the culture and language of the region first, then gather information about how to best utilize the social media platforms that are most useful for that region. It becomes essential to know what social media platform is best utilized in a region of the global world.

It should always be: learn about a region and create the strategy, not create the strategy and then figure out a way to implement it. It simply won’t be effective that way.

As a company enters into employing social media marketing, start slow. Learn about the market before you launch your strategy in a region. You likely won’t not need all your social media channels in all regions. And, have a well-defined content strategy in place so that once you know the best social media channel for a region the material is ready to share.

Do not let your content go stagnant. Always stay current with new content or re-packaged content to continuously engage your audience, because out of sight, out of mind might just mean that you, and your product, might just be forgotten, which does nothing for brand growth.

Engage constantly so your audience remembers you.

Piyush would love to hear from you! Search for him on the web, e-mail him, or find him on LinkedIn.

About Piyush Prem

Piyush Prem is a Senior Social Media Specialist for Informatica, Market Researcher, speaker, and client of GaggleAMP. He assists clients worldwide with their data management needs as it relates to social media.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • Passport Travel Marketing & PR #037: Social Media Marketing
  • Passport Travel Marketing & PR #001: Social Media Marketing
  • IMPORTANCE OF PRACTICING DIGITAL MARKETING- Digital India Podcast- Web Marketing Academy
    IMPORTANCE OF PRACTICING DIGITAL MARKETING - SOCIAL MEDIA

About Glenn Gaudet

Glenn Gaudet, host of AMP Up Your Social Media, brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 Billion in sales. Full bio

Filed Under: AMP Up Your Digital Marketing

Share Your Comments on AMP Up Your Social Media

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2022 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.