FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / AMP Up Your Digital Marketing / AMP Up #62: Shel Holtz on Social Media Trolls
AMP Up Your Social Media Album Art

AMP Up #62: Shel Holtz on Social Media Trolls

January 12, 2017 by Glenn Gaudet Leave a Comment

https://traffic.libsyn.com/fir/fir-ampup-62.mp3

Podcast: Play in new window | Download (Duration: 25:24 — 23.4MB) | Embed

Subscribe: Google Podcasts | Email | RSS

Shel Holtz is a communication strategist focusing primarily on internal and external communication activities at the corporate level. He is especially well-tuned to the needs of organizations in relation to employee advocacy on social media. Shel recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can prepare their employees for the possibility of being trolled while participating in social media advocacy on behalf of the company. This begins with having in place a social media policy that clearly includes how to deal with trolls.

Let employees safely share with enthusiasm. Don’t let employers and employees get blindsided by trolls.  Prepare for the possibility.

Shel discusses trolls and their impact on employee advocacy practices:

Make sure employees know they make the decisions about their own participation

A key empowerment tool of employee advocacy programs ensures that employees have the final say in sharing (or not sharing posts), especially those about their company’s stand on controversial issues such as the presidential elections, transgender bathrooms, same sex marriage, and religion freedom. There needs to be no repercussions if an employee doesn’t want to share.  Their own safety should be their priority over sharing the company’s opinion.

Clearly define trolling

Employees should know exactly what a troll is and be prepared to respond to them should a troll make an attack. A troll is “somebody who is using social media, whether it’s comments on a blog, tweets, or Facebook posts, or what have you, to attack you based on something that you have said.” Trolls can say some pretty vial things and make threats of physical violence, including sexual assault.  Trolls breed fear and even drive victims of trolling into hiding.

Train your employees on how to deal with trolls. 

  • First and foremost – ignore trolls. Don’t respond.  Treat them as if not there. They will usually just go away since their goal is to create problems.
  • Know when trolls cross the line is key so that the behavior can be reported. One key way to know is the use of doxing – sharing personal information (address, phone number) along with threats. Report them to police and/or company security.
  • Choose the best channel for your message. Twitter is public while other platforms are more private. Provide training on how to use the different platforms and how to block on Facebook, twitter, etc. This includes managing privacy settings.
  • Make sure your employees are communicating with people that they know and trust. Posting within friend circles are great for protecting employees from trolls. It is especially good to share with people who have common ground with even if they hold different opinions.
  • Be prepared to change email addresses and temporarily (or permanently) close accounts to let things die down, depending on severity.

“Training for trolls, you have to do it.”

Shel would love to hear from you! Google him and visit his company’s website for more ways to connect.

Subscribe and get the AMP UP Your Social Media podcast on iTunes or listen below. Tweet about the show using #AUYSM or Tweet at us @AMPUPSocial. AMP UP Your Social Media is a proud member of the FIR Podcast Network.

About Shel Holtz

Shel HoltzShel Holtz is a principal of his own consulting practice. He works most often with corporations to communicate better both internally and externally.  Shel is the go-to guy for company communication problems. He also maintains the FIR podcast network. Shel was also one of our speakers at AMPlify 2016.

Click here to access his full session on transforming work into an experience for your employees.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • CREATIVITY & FACEBOOK IQ ANNUAL REPORT !
    # 004: Ph D in Social Media, Careers & Social Media Day
  • Passport Travel Marketing & PR #037: Social Media Marketing
  • album art: Inside PR
    Inside PR 425: The land social media forgot

About Glenn Gaudet

Glenn Gaudet, host of AMP Up Your Social Media, brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 Billion in sales. Full bio

Filed Under: AMP Up Your Digital Marketing

Share Your Comments on AMP Up Your Social Media

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.