In this episode, Chip and Gini discuss why they have shifted their advice to agency leaders from focusing on short-term survival to building a new long-term plan. For the past few months, everyone has been focused on doing what needs to be done to get by, but it’s now clear that the disruption will not be short-lived.
Regardless of how long the health and economic effects linger, we now recognize that the landscape has shifted significantly. In-person events are likely a long way off, workplace structures are likely permanently altered, and businesses are likely to continue to be more cautious with their resources. At the same time, clients realize that they can’t remain in a holding pattern and have begun to become more active. These changes create real opportunities for agencies ready to take the steps needed to plan for the future.