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On this episode of the Agency Leadership Podcast, Chip and Gini talk about business development, sales responsibilities, and the importance of defining the roles your team members play in contributing to the growth of the agency.

They discuss how giving important growth tasks to other employees, like taking the lead on a pitch for example, can boost morale and lead to happier and more driven employees, among many other benefits. Other topics on the table include finding the right balance between sales staff and content creation personnel.

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About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio