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In this episode, Chip Griffin and Gini Dietrich discuss the pros and cons of responding to RFP’s as a way to win agency business.
Neither Chip nor Gini are big fans of RFP’s for agencies — at least in most cases — and on today’s show they discuss why, as well as when you should make an exception.
The duo also have some advice for agency owners and executives who do end up responding to RFP’s, either out of necessity or choice.
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