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ALP 67: How to handle agency business development during the Covid-19 crisis

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There’s no need to sugarcoat it. These are challenging times. But agencies can and should continue to engage in business development.

It requires a delicate balance, so Chip and Gini address how to thread the needle appropriately to make sure you are meeting the needs of prospects without unnecessarily alienating those who may be less receptive to your message right now.

[read the transcript]

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About Chip Griffin

Chip Griffin is the founder of SAGA and creator of the Build to Own approach, helping PR and marketing agency owners get more profit, time, and choices from the businesses they run. Full bio

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