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You are here: Home / The Agency Leadership Podcast / ALP 64: How should clients set goals for agencies?

ALP 64: How should clients set goals for agencies?

March 30, 2020 by Chip Griffin Leave a Comment

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A recent question on the PRSA member discussion forum came from a client who was looking for guidance on setting goals for their PR agency. The individual inquired if “3-5% [growth is] fairly standard.”

Chip and Gini tackled this question, along with the broader topic of aligning agency work with client goals. They also discussed how these goals might factor in to agency compensation.

[read the transcript]

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About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio

Filed Under: The Agency Leadership Podcast

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