Most agency owners have at least mused about the possibility of selling their business at some point. After all, who wouldn’t want someone to get a nice fat check for that recognizes their significant professional accomplishment.
But why would someone buy your agency?
That’s the question that Chip and Gini address in this week’s episode. They discuss the recent report published by Agency Leadership Advisors that summarizes PR agency M&A transactions that took place in 2019. The co-hosts look at factors like capabilities, talent, geography, and size — to name just a few.