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From time to time, every agency gets approached by a nonprofit about discounted pricing. Many vendors of other goods and services extend these types of special deals, so these organizations aren’t crazy to ask.

Chip and Gini discuss how agency owners should handle these types of requests. It is easy to get caught in a bad situation by providing what seems like a small 10% discount, only to see that erode all of the agency’s profit margin on the work.

There’s nothing wrong with doing pro bono work or even offering a discount. The key is to understand all of the ramifications of what you’re doing and the impact on your agency’s finances.

In this episode, you will hear some tips on how to make relationships with nonprofits a win-win scenario for agency and client alike, as well as pitfalls to try to avoid.

RESOURCES

• Guide to Project Budgeting

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio