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Many agencies struggle with how to flex their capacity up and down as clients and projects come and go. Capacity planning, effective employee utilization, and building flexibility into your business model are all topics covered in this episode.

Chip and Gini stress the importance of elasticity to be able to take on new clients and handle emergency projects. Leveraging contractors and freelancers in addition to in-house staff is one approach, but there also needs to be effective resource management of your employees to manage workload.

Finally, the co-hosts look at how to set expectations, both internally and externally to get the most out of your efforts to maximize capacity and profitability.

RESOURCES

• Project-based Capacity Planning Woes
• Guide to agency project budgeting (with free Excel template for staff utilization)

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio