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Podcasts can be powerful tools for agencies to showcase thought leadership, make connections, and build their own brands. New research from Dante32, a podcast production and promotion agency, looks at how brands are deploying their podcasts what that indicates about best practices.

Chip and Gini use this research as a jumping off point to share their insights on using podcasts in the agency context. They review the key findings from Dante32 — and of course have a little fun along the way.

RESOURCES

• Branded Podcast Website Best Practices
• Dante32

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio