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One of the most frequent questions that Gini and Chip receive from agency clients is “how do I prepare for the recession?”

In this two-part episode, they explore the question of whether/when we should expect an economic downturn and what agencies can do to prepare themselves for it. As important, they also discuss how to help their team prepares for any challenges that lie ahead.

This week’s first part examines the economic outlook, including signs that Chip and Gini are seeing in their work, along with some relevant industry research.

RESOURCES

• Recession Outlook (Promethean Research)
• Whether or not a downtun is coming, the time to prepare is now (HR Daily Advisor)

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio