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Clients may end their relationship with your agency for a variety of reasons, many of which you have no control over. On this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich suggest the best ways to protect yourself, your work, and your finances when the unexpected happens.

Quotes

• Chip, on thinking ahead about what happens if the relationship ends abruptly: “If this relationship were to terminate suddenly, what would I lose access to? What do I need continued access to what should I be keeping backup copies of?”
• Gini, on protecting yourself as an agency owner: “But really looking at the relationship, at the very beginning of the relationship as if it may end in divorce, for lack of a better term, because things happen, and relationships don’t always work out. And so you have to protect yourself from a contractual perspective, so that when a client does get a bee in his or her bonnet, you are protected.”
• Chip on the importance of contracts: “Ultimately, that’s the only reason you have the contract. Nobody ever pulls out the contract and says, ‘Everything’s going great today, I just think I’m going to look at our contract to see what it says.’”
• Gini’s advice: “The moral of the story is, protect yourself, protect yourself, protect yourself.”

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio