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Every agency comes across a potential client that simply isn’t a good fit. In a previous episode, Chip and Gini discussed how important it is to walk away from prospects and clients that don’t match up with the agency’s needs.

But how do you do that well?

On this show, Chip and Gini look at how you can effectively refer these prospects to other agencies in your network. They will share the experiences of other agency owners, as well as offering their own advice.

“One of the important things for a lot of agency owners to overcome is that too many agency owners view other agencies as their competitors. And as soon as they start thinking competitor, they think enemy. And that’s really not true,” explains Chip.

Gini shares how she used to think that way, but came around to seeing opportunities with other agencies. “[I thought] wait a second, we can all do work together. And if they don’t have the capacity, or it’s not the right client for them, and vice versa, we can certainly share the wealth.”

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio