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Chip and Gini take a look at why you need to treat your own agency as if it were a client — and how to do that most effectively.

This episode includes feedback from the Spin Sucks and Agency Leadership communities on Slack where agency owners have shared their own stories of how they operationalize the concept.

During this episode, you will learn:

• How to use your own agency as an R&D tool
• How you can empower up-and-coming leaders within your agency
• How to turn agency self-care into new revenue
• How one major technology company uses its own product — and what agency owners can learn from this

A few notable quotes:

• “If you’ve got an up and comer who you’d like to assign to a third party client in the near future, have them run your internal client service team for your own agency.” – Chip
• “That’s how Spin Sucks was created. We did it as an experiment to see if this blogging thing that everybody was talking about was something that we could offer to clients. And here we are.” – Gini
• “Why make the client the guinea pig if you can be your own?” – Chip

[read the transcript]

About Chip Griffin

Chip Griffin is the founder of SAGA and creator of the Build to Own approach, helping PR and marketing agency owners get more profit, time, and choices from the businesses they run. Full bio