ALP 258: Should your agency pivot to a new focus amid economic shifts?

January 27, 2025 by Chip Griffin Leave a Comment

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In this episode, Chip and Gini address the topic of pivoting for small agencies in response to changing economic and political climates.

They discuss the importance of evaluating whether to switch niches, cautioning against overreacting to trends.

They highlight the risks of chasing ‘gold rush’ industries like cannabis and AI without true expertise. The conversation includes advice on gradual pivoting, focusing on adjacent industries, and the importance of long-term planning. [read the transcript]

About Chip Griffin

Chip Griffin is the founder of SAGA and creator of the Build to Own approach, helping PR and marketing agency owners get more profit, time, and choices from the businesses they run. Full bio

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ALP 258: Should your agency pivot to a new focus amid economic shifts?

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