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In the second part of a special two episode series, Chip and Gini discuss fundamental skills that PR and marketing agency owners should spend time and effort to improve to be more successful.

The topic was first raised by Gini on her Spin Sucks Podcast.

The skills she identifies include:

• Networking
• Financials
• Estimates
• Patience
• Communication
• Negotiation
• Learning

Over the course of these two episodes, Chip and Gini look at why each is important and how to find ways to improve.

No matter how experienced an agency owner may be, there is always room to grow.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio