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ALP 226: Should your agency sell itself as a fractional CxO to clients?

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Chip and Gini discuss the intricacies of fractional leadership roles within clients.

They share their experiences and provide advice on managing relationships, setting clear boundaries, handling administrative tasks, and positioning yourself accurately in these roles. [read the transcript]

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About Chip Griffin

Chip Griffin is the founder of SAGA and creator of the Build to Own approach, helping PR and marketing agency owners get more profit, time, and choices from the businesses they run. Full bio

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Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.