When Gini shared in a recent episode that her success has come from doing the same thing for 15 years, a listener pointed out that she has continued to evolve.
The two are not mutually exclusive. In fact, the best agencies usually combine the two.
Rather than chasing trends, successful agencies consistently produce excellent results for a well-defined set of clients.
At the same time, these high-performing agencies continue to evolve and adapt as tools and techniques change.