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Agency leaders need to stop casually discussing the chaotic environment common to so many agencies.
Too often you will hear firm owners and others talk about agencies as hectic and fast-paced environments.
Chip and Gini have had enough of this talk — and they both admit that they, too, used to embrace the idea that it was an unavoidable circumstance for agency life.
Chaos is the sign of a problem that needs to be solved, not an acceptable condition that leaders and their teams should adapt to.
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