Podcast: Play in new window | Download (Duration: 27:57 — 28.2MB) | Embed

Subscribe: Google Podcasts | Email | RSS | More

In this episode, Chip Griffin and Gini Dietrich explore a variety of ways that agency owners can expand their business development and sales efforts — without taking on the expense of a salary.

Some of the approaches discussed include:

• Commission-only sales reps
• Partnerships with other agencies
• Referral fee programs

Chip and Gini discuss the pros and cons of the various tactics, as well as their differing experiences with them.

Be sure to listen in and find out why they’re calling this the “wine and scotch” episode, too.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio