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You are here: Home / The Agency Leadership Podcast / ALP 2: Why you need to work ON your agency business, not just IN it

ALP 2: Why you need to work ON your agency business, not just IN it

October 22, 2018 by Chip Griffin Leave a Comment

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In this week’s episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss the difference between working in and working on your agency.

It is very easy to get sucked in to the day-to-day client service and management of the business. In so doing, you can lose strategic focus, fail to invest heavily enough in business development, and miss out on opportunities to innovate.

Chip and Gini discuss the importance of making the time to work on your agency and offer ideas and strategies for improving your business outcomes.

Whether you’re looking to maintain a lifestyle business or trying to grow like gangbusters, you must make the time to think like a business owner, not just a client service professional.

[read transcript]

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Related Posts

  • ALP 124: When agency owners get tired of their business
  • ALP 122: Should you buy business insurance for your agency?
  • ALP 78: Why agency price wars are a bad idea

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio

Filed Under: The Agency Leadership Podcast

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