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In this week’s episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss the difference between working in and working on your agency.

It is very easy to get sucked in to the day-to-day client service and management of the business. In so doing, you can lose strategic focus, fail to invest heavily enough in business development, and miss out on opportunities to innovate.

Chip and Gini discuss the importance of making the time to work on your agency and offer ideas and strategies for improving your business outcomes.

Whether you’re looking to maintain a lifestyle business or trying to grow like gangbusters, you must make the time to think like a business owner, not just a client service professional.

[read transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio