Does your agency regularly survey your clients to see how happy they are with the services that they are receiving and how likely they are to recommend you to someone else?
Is it even worth doing these surveys? That’s the question that Chip and Gini explore in this week’s episode.
Spoiler alert: they’re not big fans of formal surveys, so they offer some alternative approaches. For those who still insist on sending questions to clients, they do have some practical advice on how to make the approach more effective. [read the transcript]