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Chip and Gini frequently hear from PR agency owners who want to move beyond just offering media relations services, but aren’t sure how best to do it.
They may love the idea of Gini’s PESO Model, but they also recognize that they probably can’t get there all at once.
In this episode, Chip and Gini share some of their tips for how to supplement media relations services and better position yourself for success in an environment in which media hits are harder to come by and clients expect a more integrated approach.
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