Most agencies depend on vendors and contracts to help provide at least some of the results that their clients expect.

Any time you rely on these third parties, you need to consider what happens if they don’t deliver as expected.

As more agencies consider using AI tools like ChatGPT to deliver services at reduced costs or shorter timeframes, these dependencies pose an even greater risk if they fail to perform as expected.

Chip and Gini discuss options, including having fallback plans or making clear to a client that results are contingent upon that other company or organization doing their part.

[read the transcript]