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Regular listeners know that Chip and Gini aren’t fans of most agency RFP processes and believe that most of them should be avoided.
But if you choose to play the game, you need to watch out for onerous terms and conditions — especially ridiculously slow payment terms.
The co-hosts pick up on news reports about 1-year payment terms being proposed (and defended) by Dr. Pepper. This turns agencies into banks, something for which they are ill-suited.
Rather than focusing primarily on price, with a secondary interest in scope, agencies need to look at the entirety of the contract terms that they are agreeing to with prospective clients.
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