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The communications world has been abuzz with discussion about the impact that AI-generated content may have on their roles.

Some agency owners are concerned about tools like ChatGPT taking away revenue from their businesses, while others see those same services as an opportunity to increase efficiency and profitability.

In this episode, Chip and Gini discuss the questions that they have been hearing from agency leaders and share some of their insights on where the technology stands today — and what the future may hold.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio