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What should agencies advise clients with regard to Twitter today? It has obviously been a very turbulent couple of weeks since Elon Musk took over, but what does that mean for communicators?
Chip and Gini explore this question that they have been hearing from many agency leaders in recent days. They emphasize the need to understand what is right for individual clients and their target audiences rather than substituting our own personal points of view.
There are lessons to be learned from what is going on with Twitter and how it impacts agencies and their clients that go far beyond this individual social platform. Recognizing the value of focusing on client needs while determining your own “red lines” are important things for agency owners to consider.
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